Sunday, 31 March 2013

UK Greetings Dog Breeds.

To gather more imagery to help with my illustrations and also to look into dogs that would be popular with my audience I have researched into the top small dogs. By using breeds that are popular will hopefully increase sales as the audience will like and be familiar with them.

Bichone Frise



French Bulldog


Toy Poodle

West Highland Terrier


Yorkshire Terrior

Miniature Schnauzer


UK Greetings Dog Illustration.

A - Z Dog Breeds

I really like how this poster displays a range of dogs, that look different but still remain within a similar style. I like how they are drawn in a naive style yet still portray the characteristics of each bread in a fun and quirky way that helps to give them personality.

Ted Baker

I feel that these designs are very effective especially how just two colours have still been able to get across the form of the dog. I like the screen printed style and this would be an interesting technique that I could incorporate into my own work.

Dog Breeds Poster

Lorenzo Gritti

I noticed these illustrations because they have such a unique style. I think this is effective because it draws peoples eyes. This effect would help my audience notice my cards and make them stand out amongst the rest in the crowded market. I also like the textured appearance of the colour, something like this could be developed to represent the dogs fur.

Dogs with sweaters

Indi Maverick

The detail of these illustrations is impressive but I don't think it is a style I would adopt for my own work. Although one aspect that has come to my attention is the clothes that the dogs are wearing. This is a very big trend within some dog owners, especially within small dogs. This is a concept I could definitely adopt to my own cards.

Dog Poster

Salene Jang

This is another hand drawn style of illustration. Although I think it works I don't think it as successful as the first example because the style is less refined. This has made me realise how important it is to have a consistent style if I want my cards to work as a set.

Bermondsey Street Festival

I am a big fan of this linear style and I like how the colour has been injected in a consistent way across the drawings. This example also features dogs in outfits and props which shows again the popular trend. This is something I am definitely going to look into further.


Paputh Nimchuar

This example also uses the linear style, but I feel the black and white colour scheme makes it look to severe and doesn't put across the fun loving feel I will be going for.

UK Greetings Card Research.

Illustrative Cards

I really like the childlike, hand rendered quality of these cards and I think they work especially well with the pastel colour scheme. I also like the quirky style of the captions and relating imagery as it gives the audience something to react to and enjoy. I also like the experimental look of they type, I like how some are different colours and some look like they have been doodled in, carrying on the hand rendered theme.

Easter Card

This card has a really contemporary look which I think is really interesting. I think this would really stand out on shop shelves as it would contrast greatly with the other options for sale that would have a lot more of a contemporary look. I really like hoe the layers of the composition overlap and the colours blend together to create an interesting effect. I think how this has been done on the type is particularly interesting.

Foiled cards

Giles Dickerson

This card demonstrates how I could incorporate processes, especially foiling into my designs. I really like the orange on orange and how when the light shines on it different tones shine through which really changes the look. I think because of this it makes the card more interactive for the audience as they can move it around in their hands to view the different lights.

Christmas Cards

Jess Bright

I feel that these cards have a lot stronger traditional look, because of the stereotypical christmas colours, conventional imagery and the choice of type. Although this look is obviously successful I think I wan't to push the conventions of what the audience would expect of these occasions.

Graph Out Loud Cards

Eoin O'Kane

This is example steps away greatly from what people would expect from a greetings card. I think the concept of the infographic aesthetic is very clever and unusual and would definitely catch the audiences eye. Although it is definitely something I wouldn't purchase for myself as the look isn't very warm and celebratory because of the business and informational approach.

Friend Cards

Hannah Barganier

I found the format of this design really interesting which is what attracted me to it. I think it would appeal to the audience because it is different and will stand out to whoever they give it too. I like how the message has been spread across the composition and will therefor be revealed to the audience slowly as they unravel it. I think how pattern has been incorporated within the text works successfully and adds to the quirky look.

One Day Closer Cards

This example demonstrates how his this brief could be expanded to include a number of products. I like how all the pieces have an individual look but still look cohesive with the rest of the pack. The concept of this set is also really interesting and is based around someone who is going traveling. This unique aspect makes it very popular for the audience.

Pop-up Cards

These cards are the most memorable from the whole set because of the three dimensional quality. I like how they work as a flat design but come to life when they are constructed. I think the audience will like this as it is very memorable and is something they would keep coming back to.

Wednesday, 27 March 2013

Chocolate Brief Packaging Research.

Rooftop Gardens

Esther Li

I really like the matte stock used on this packaging as it contrasts with high shine wrappers that are most commonly used. I think this makes the product look higher quality. I also find how the two examples have reversed colours as it keeps the products as set, whilst still clearly distinguishes the two. The use of symbols is also very interesting and also the unusual type layout.


I think this packaging demonstrates how successful spot colour can be. I love the contrast between the turquoise and the brown cardboard and other colours. The use of the brown stock also helps it to stand out as it is very different to what would conventionally be used in the shop environment, how it is also used on the inside works well.

Marou Faiseurs de Chocolat

The foiling really enhances the design on this packaging. I like how the same design is applied to the whole range but the flavour is distinguished through the use of colour.

Chocolates with Attitude

Bessermachen Design Studio

This is one of my favourite examples I have found, as I love how the pastel colours contrast with the traditional brown chocolate tone. The concept of giving each of the chocolates a personality and emphasising this through the use of corresponding typefaces and colour is really unique. The individual boxes within a collection is also very unique.



The use of the brown cardboard in this packaging gives it a very commercial look, that links with heavy goods packaging. This contrast between the idea and the actual product is very interesting. Only the injection of the pink spot colour takes it away to have a more playful feel. The white text that appears to be screen printed onto the card is also a great technique that I could look into.

The Marmara Chocolate Package

I feel that this is the most traditional example that I have found and even though I feel it looks very classic and sophisticated I think this is something I want to move away from, to focus on a more playful idea. One aspect that has attracted my attention is the format of the long box as it is very unusual.


Isabela Rodgrigues

With this design what caught my attention was the double sided wrap that goes around the chocolate tablet as it gives it a luxurious feel, the repeat pattern also links with the pattern on the chocolate itself that is good attention to detail. I also like the simple strip of colour at the base of the packet.


This design appeals to a younger target audience. I think the thought of using the packaging in an inventive way is very clever and I like how the characters have been created, although I feel this would not be suitable for the people the product is aimed at.

Einem Chocolate

This is one of the more creative examples and I think a design like this would have a great deal of shelf appeal. The shape of the chocolates is also very interesting and I like how it fits into the shape of the unusual box. Even though I like this idea the client of this brief has very specific size requirements so it will be hard to apply this idea onto my own designs.

Chitra Artisan Chocolates

Mai K Nguyen

The patterns used in this print are very aesthetically pleasing, but in general is has quite a simplistic design. Although I do like how they have been stored into one open ended box, and the link with this format and title with books is clever.


Ben Ren

What drew me to this package is the use of inverted colour and the linear pattern works really well to highlight this.